This is a very important part of the selling process as how your property is advertised will affect how many people become aware of it and interested in it. All the information about your property must be factual, accurate and up to date. Advertising must not be misleading or deceptive, including any information passed on orally, in writing or in photos. If the information isn't accurate a buyer could withdraw from a contract of sale on the basis of misrepresentation and could even take legal action.
If you are planning to advertise the property yourself things you will need to consider include:
- where and how much it will cost to advertise - eg online, newspapers
- how to present your property - eg to appeal particularly to families
- taking photographs and video footage
- printing flyers and brochures.
If you are using a real estate agent ask them to explain their marketing strategy and to show you an example of this. Check what an agent will charge you for advertising your property. You may be charged for the up-front cost of advertising your property and could potentially be paying more than the actual cost incurred by an agent. Many agents receive a discount for advertising multiple properties all at once and you are within your rights to negotiate with the agent to receive a benefit for these discounts.
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