Traditionally, spring – with its general air of positivism - is seen as a good time to sell.
So what tactics and strategies should vendors consider when placing their property on the market?
As Adam Docking of M J Docking Real Estate in Melbourne notes, spring is the time when buyers begin taking note of the garden again. We start to reappear from the bleakness of winter and people naturally start looking for happy colours. Everything looks better in spring; people’s attitudes change and they feel like doing more in the warmer weather. What better place to reinforce a brighter emotional feeling than in the garden!
This sentiment is echoed by Vicki Gardiner, director of Gardiner McInnes Estate Agents, Warrandyte, Melbourne, who says coming into spring and summer, buyers should focus on the presentation of outdoor living spaces which often look a bit tired after the winter months.
"Small touches can instantly lift these areas. Consider adding potted colour, clearing up leaf litter from paths and paved areas or updating your outdoor furniture.”
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Furthermore, she says, in spring, you can take advantage of the lighter afternoons, and spring garden views, by opening blinds and curtains during open-for-inspection sessions.
"Don’t forget to prune any overhanging branches away from your windows.”
Ms Gardiner compels vendors to concentrate on price, presentation and marketing in their selling campaign. When the market is slower, eliciting a strong emotional response from potential buyers so they can connect with your home is vital.
Mr Docking adds that spring is actually a practical time for many people to buy and sell houses.
"Apart from the more pleasant change of climate, both vendor and seller can complete a property transaction knowing that settlement will be finalised in the Christmas/New Year period.”
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Knowing that you’ve moved into a new property, or out of an old one, at the start of a new year means you’re ready to start with many other aspects of your life as well. For families, this could mean being ‘in zone’ for the children’s new school at the beginning of the academic year.
The spring market can often be a frenzy and now it is all go, especially in the under $500,000 market. So, make sure your home sticks out from the others.
Good luck with selling!
by AliceM | 03/03/2010
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