McGrath boss John McGrath suggests choosing the best agent to sell your property is the second most important decision in real estate, after choosing the right property to buy.
“From my experience many people are too casual in their approach to this crucial decision," he says.
“They ring a couple of agents and choose the one who gives them the highest valuation or has the lowest commission."
He says prospective vendors should create a series of questions to ask agents:
- What do you think my property is worth? How have you come up with that figure?
- How does my house present? What can I do to maximise the sale price?
- What’s the best method for selling my property? Auction or private treaty? Why?
- What’s an approximate time frame?
- What’s it going to cost me?
- Why should I hire you?
- How long have you been working in this area?
- What comparable homes have you sold in this area lately?
- What’s the state of the market?
- How long is it taking you to sell well priced listings at the moment?
- What marketing strategy do you suggest? Why?
- How much will be spent on marketing? Why?
- How much traffic does your website get?
- What will you do to introduce buyers to my property?
- Do you have a list of recent vendors I can speak to?
By Jonathan Chancellor
3 Feb 2012
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